Mike Goodwin

Mike Goodwin has spent 25+ years in the wide format print industry — first as a shop owner, then as a distributor helping shops across the country solve the business problems that don't come with the equipment.

He ran his own sign and print shop for seven years. He knows what it feels like to underprice a job, buy the wrong equipment, or lose a customer because the estimate took too long. He's made those mistakes and learned from them.

For the past 18+ years, Mike has worked in wide format distribution for one of the largest distributors in the country. In that role he's worked closely with hundreds of shop owners across sign, wrap, and wide format print — helping them with everything from equipment selection to business strategy.

Graphic Insights exists because most print shop owners never got formal training in the business side of the business. Mike built this to change that — practical education, real numbers, honest analysis.