Run a smarter print shop.
Practical business tools and education for wide format print shops, sign companies, and wrap installers. Pricing, operations, equipment decisions — the fundamentals that determine whether your shop grows or stalls.
Graphic Insights covers the three areas that drive every print shop's success — and the three areas most shop owners never got formal training on.
Pricing & margin
How to price jobs so your shop actually makes money. Cost stacks, rate cards, and protecting your margin as you grow.
Productivity
Workflows, throughput, and shop efficiency. How to produce more with what you have before you buy more equipment.
Equipment decisions
TCO analysis, honest comparisons, and the framework to evaluate any equipment purchase without getting burned.
Free resources
Tools, guides, and calculators for wide format print shops, sign companies, and wrap installers. All free with email. New resources added regularly.
Tools and guides you can use this week
Free downloads built around real shop decisions. More added regularly.
Real Equipment Cost Guide
Stop Overpaying: TCO framework + basic calculator for printer buying decisions.
Wrap Shop Pricing Guide
Build a cost stack for vehicle wrap jobs before you quote.
Printer Demo Checklist
12 questions to ask before you leave the showroom.
Stop guessing on job prices. Know your number before you quote.
The free Graphic Insights pricing calculator helps print shops, sign companies, and wrap installers build accurate job quotes based on real costs not what your competitors charging.