Helping sign, wrap and wide format shops sell more, price better and run smoother.
Sales, marketing, pricing and equipment advice from Mike Goodwin, 25 years as a shop owner and distributor, plus the tools to put it to work in your shop.
Get the FREE pricing calculatorEverything you need to run
a more profitable shop.
Whether you're trying to win more of the right work, stop underpricing, or get hours back in your week, Graphic Insights covers it with practical advice from someone who's been on the production side and the distribution side for more than 25 years.
ASK MIKE
Got a problem in your shop you can't get past?
Send me your sales, marketing or production question and I'll answer it personally.
Ask MikeLATEST FROM THE BLOG
The 4 requirements for shop success
Real business content for print shops, sign companies, and wrap installers.
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Sales & Marketing
Find the right customers, win more jobs, and build a shop that grows without relying on word of mouth alone.
Pricing & Margin
Know what a job actually costs before you quote it. Build a system that protects your margin as your shop grows.
Shop Tools & Systems
Quoting, follow-up, scheduling and the AI tools that take busywork off your plate.
Equipment Decisions
Equipment reviews and real cost analysis so you buy the right machine for your success.
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Nice to meet you
I'm Mike Goodwin
I've spent 25 years on both sides of this industry โ owning a print shop and then working in distribution, serving print shops, sign companies, and wrap installers across every segment of the market. I've been inside hundreds of shops and I know what the equipment actually costs to run, what margins really look like, and what separates the shops that grow from the ones that quietly stall out.
I started Graphic Insights because shop owners are working hard and still not getting ahead. Now that I no longer sell machines, I spend my time on the channel, on tools built for how shops actually work, and on helping shops one-on-one. If your shop is stuck, underpricing its work, or buried in busywork, you've come to the right place.
Get the free pricing calculatorWORK WITH MIKE
Want help putting it to work in your shop?
Tools, setup help and software built for how sign, wrap and wide format shops actually work.
AI Shop Setup
Book an hour to set it up together, or have me set it up for you and train your team.
AI Visibility Scorecard
Find out whether AI is recommending your shop or the one down the street.
Coming November 4
Graphic Insights OS
Shop management built for wide format: quotes, follow-up, scheduling and maintenance in one place.
Coming 2027
Free Shop Tools
Pricing Calculator and TCO Calculator, free to download.
FREE PRINT SHOP PRICING CALCULATOR
Know what every job really costs before you quote it
Materials, labor and overhead in one spreadsheet, plus a DTF calculator, quote template and job log. Enter your name and email for instant access.
You're safe with me. I'll never spam you or sell your contact info.