Print. Profit. Repeat.

When a shop owner asks me what piece of equipment they should buy next, my first question is almost never about the machine. It's about their current cost structure.

Because here's the reality: the w...

Most print shops run on informal systems. And I mean that as a neutral observation — not a criticism. When you're starting out, informal works. You know every job, you handle every customer, you remem...

There's a margin conversation that almost every shop owner needs to have with themselves at some point, and most of them avoid it because it's uncomfortable. It goes something like this: I know I'm no...

If you've been in this industry long enough, you've seen a shop or two close that had no business closing. Good equipment, good customers, solid reputation — and still they ran out of runway. From the...

If I had to guess, I'd say the majority of print shop owners reading this right now are underpricing at least some of their work. Not because they're bad at math. Not because they don't care about mar...

There's a conversation I've had dozens of times with shop owners over the years. It usually starts with something like: "I have a great relationship with my customers, they keep coming back — but I ca...

One of the most important conversations in any equipment evaluation is the one that almost never happens in the sales process: what does my shop actually need to justify this machine?

Vendors are goo...

There's a version of being productive that a lot of shop owners are living right now, and it's exhausting them. They're in early, out late, handling problems their team should be handling, jumping fro...